Top 10 trends at Mobile World Congress 2017: 5G, IoT and robots
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show.
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Disney UK partners 7 big brands to promote Beauty and the Beast
Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.
One year to go until GDPR: ICO offers action plan for brands on consumer data collection
The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018.
The top 10 most highly sought roles in digital marketing
CRM and PPC managers alongside user experience designers and web analysts, are among the most in demand positions in digital marketing, according to new research.
Almost two-thirds of insurers and aggregators “neglecting mobile and tablet users”
When it comes to top UK insurer’s mobile website performance, AXA leads the way and Quantum needs improvement , according to new research.
Snapchat IPO: Massive £19bn valuation despite revealing losses
Snap Inc, the owner of Snapchat, is set to make its debut on the New York Stock Exchange today with a better-than-expected market valuation of $24bn (£19bn).
LINE debuts AI assistant for mobile messenger
Mobile messaging app LINE has launched a cloud AI assistant called “Clova” at the Mobile World Congress in Barcelona, Spain.
1 in 3 online transactions may be misattributed by marketers- study
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.
Top data leaders of 2017: Sainsbury’s Andrew Day tops list
Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data.
The Real Danger of Fake News: Is your Brand’s reputation at stake?
Asaf Greiner, Founder and CEO of Protected Media, looks at the fake news dilemma and how it can lead to brand erosion for advertisers appearing alongside these news sites. Getting in front of consumers is goal number one, and if a user chooses to visit these sensational sites, it’s their choice and can the advertiser … [Read more…]