Ads Archives

Facebook shuts down three apps after ‘low interest’

July 5, 2018

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

Human nature ‘drives customer loyalty in a digital world’

July 5, 2018

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.

UK retailers spend £1.5m on failed or cancelled digital transformation projects

July 5, 2018

Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy.

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

July 4, 2018

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

July 4, 2018

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

Organisations struggle to make progress with their digital transformation investments

July 4, 2018

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.

lastminute’s Travel People in ad partnership with AccuWeather

July 4, 2018

lastminute.com group’s media business, Travel People, has announced a brand new digital advertising partnership with global weather platform, AccuWeather in France, Spain and Italy.

Marketing and sport: which industries benefit most from big events?

July 3, 2018

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

1 in 4 marketers ‘rely on their gut’ to make decisions

July 2, 2018

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

Strong mobile ad growth in 27 markets across Europe

July 2, 2018

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.