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Future proofing with digital-first design
Like Coca Cola and Airbnb, hundreds of established brands are switching on to ‘digital-first design’. Andrew Culbert, co-founder of digital-first branding agency MERó, explains how this approach can prevent costly redesigns, avoid the pitfalls of pandering to the highest paid person’s opinion and allow organisations to compete with brands born in the digital age.
Working together for powerful results: what programmatic in-housing really means
Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.
Amazon profits break $2bn barrier for first time
Amazon’s profits smashed estimates as the retail giant reported a 12-fold increase in net income of $2.5bn (£1.9bn) for the second quarter.