Ads Archives

YouTube launches ‘Pods’: Skippable back-back video ads

November 28, 2018

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

Black Friday foot traffic falls in US (but online breaks records)

November 27, 2018

Foot traffic to retail stores in the US fell on Black Friday this year, but this was offset by online sales breaking records.

Where’s Mark? MPs ‘empty chair’ Facebook boss at fake news inquiry

November 27, 2018

Politicians from nine countries have put out an empty chair in protest at Facebook founder Mark Zuckerberg’s failure to appear at a hearing today.

Top advertising tips: The science of B2B sales

November 27, 2018

Sales is not an art, it’s a science,. James Isilay, CEO, Cognism looks at how a scalable B2B sales operation will be underpinned by a performance-based culture.

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

November 27, 2018

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.

Publicis.Sapient Appoints Sarah Adam-Gedge as Australia MD

November 27, 2018

Publicis.Sapient has announced the appointment of Sarah Adam-Gedge as Managing Director, Australia.

Marie Claire launches ’Edit’ shopping platform

November 26, 2018

Fashion and beauty magazine brand Marie Claire UK has launched an online fashion aggregator platform: Marie Claire Edit.

GDPR: Only 5% of European users refuse cookies used for personalised advertising

November 23, 2018

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

November 23, 2018

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.

LoopMe Hires Simon Stone to Accelerate UK Expansion

November 22, 2018

LoopMe announced today the appointment of Simon Stone as UK Commercial Director.