Ads Archives

Smart speaker usage ‘now reaches 13% of internet users’ in developed markets

February 20, 2019

More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted

February 20, 2019

Smart thermostat which automatically adjusts based on an individual’s body temperature, is the smart technology Brits would most like to have in their home, according to new research.

Oscars and the Netflix effect: Roma helps VOD come of age

February 20, 2019

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

Ten ways AI is transforming sales

February 19, 2019

How exactly is AI transforming sales? James Isilay, CEO, Cognism, identifies ten key areas where technology will revolutionise the sales process.

Valentine’s Day marketing review: Evolution of emotion in video campaigns

February 19, 2019

We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]

Top ecommerce tips: Why personalisation is the sixth sense

February 15, 2019

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why personalisation is the sixth sense.

How broadcasters are embracing programmatic for TV

February 15, 2019

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

February 15, 2019

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

IAB calls out ‘clickheads’ in anti-click-through rate day

February 14, 2019

IAB UK, the trade association for the digital advertising industry, this week celebrated the first National Anti-Click-Through Rate Day (NACTRD) as it launches its Measurement Toolkit.

Social media ad trends: Instagram Stories taking bigger slice of budgets

February 14, 2019

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.