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News

Lovie Awards winners announced: Annie Lennox named ‘Person of the Year’

September 30, 2016

The winners of sixth annual Lovie Awards Was announced this week, with the best of the European internet honoured.

Ads, Mobile, News advertising, Android, apps, content, email

Google, Facebook and Amazon unite to shape future of artificial intelligence

September 30, 2016

The world’s biggest technology companies, including Alphabet, Facebook, Amazon, Microsoft and IBM has teamed up to consider the future of artificial intelligence.

News Amazon, Apple, Facebook, Google, government

The building blocks of digital transformation [INFOGRAPHIC]

September 29, 2016

Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital.

Ads, News brands, infographic

Disney to buy Twitter? Bidding war with Google heats up

September 27, 2016

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.

Mobile, News, Social blogging, Entertainment, Google, media, Microsoft

Apple hires AR and VR experts in gaming drive

September 26, 2016

Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.

Mobile, News Apple

Top gamification tips: Why Mum was wrong about playing games

September 20, 2016

Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.

Mobile, News, Viral advertising, apps, brands, Europe, games

We’re all coders now: How to benefit from low code platforms

September 19, 2016

When someone said they wanted to become a software developer, it would require years of training, practice and experience. However, today’s “Low Code” software can be carried out by almost anyone with little technical knowledge required. Kieran Saunders, senior business consultant at FileMaker, looks at the rise of citizen developers.

Ads, News apps, iPad, technology

IT experts unsure about future of artificial intelligence

September 19, 2016

Although 37% of IT experts think that Artificial Intelligence (AI) will be a main technology theme for enterprises in 2017, there are mixed signals in terms of business application, investment levels and impact on society from UK IT decision makers (ITDMs), according to new research.

News analytics, Europe, security, technology, UK

5 Mistakes Retailers Make When Creating a Website for China

September 14, 2016

China is a hugely lucrative marker, but many western businesses fail to account for the major differences when launching their website in the country. This article from Dave Anderson, VP Marketing EMEA & APAC at Dynatrace, looks at five key mistakes retailers make creating a website for China.

Ads, News, Regulation analytics, China, content, ecommerce, Facebook

Half of professionals reject job offers from companies that don’t share their purpose

September 14, 2016

Over half (52%) of UK professionals considering knowing an organisation’s purpose a deal-breaker when it comes to choosing a new job, according to new research.

News advertising, content, global, marketing, UK
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