The fake news effect: Third of people trust the media less than six months ago
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research.
News
Facebook plans to build a village in Silicon Valley
Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California.
Deutsche Telekom expands into German TV with set top box
Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.
Top Gamification tips: How games are re-wiring brains and shaping behaviours of the future
A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.
Top tips: Crafting ads for a mobile first future
It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.
Amstel lets consumers ‘Snatch’ free pints via augmented reality game
Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.
Is winter here yet? Game of Thrones chatbot answers fan questions
Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.
Mastercard uses artificial intelligence to protect Citi and Paysafe customers
Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence, the first use of artificial intelligence implemented on a global scale directly on the Mastercard network.
Quarter of Brits ignoring smart tech features (despite paying for them)
Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.
Facebook reaches 2 billion users as Zuckerberg warns “responsibility is expanding”
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility.