TFL denies plans to sell London tube passenger’s wi-fi data to advertisers
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
News
Top tips: The 3 critical questions for using AI in marketing
Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.
Marketing decisions: Opinion trumps facts in the battle for influence
Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.
Top tips: How to take a business through puberty
Start-up advice is easy to find, but what about firms that have survived those crucial first three years but are looking to expand? In this article, Philip Rooke, CEO of Spreadshirt offers tips ion moving your business from a start-up to a grown-up.
Home AI to do chores within next two decades
Solar windows, electricity generating clothes and robot chefs; the future of home tech is here. This infographic from Service Octopus looking at some of the most exciting and innovative future tech for the home.
YouTube ditches paid channels (but expands $4.99 monthly sponsorshp model)
YouTube has axed its paid channels initiative, replacing it with an expanded sponsorship model available to all YouTube Gaming creators.
Meet Lucy: A new AI companion for marketers powered by IBM Watson
Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.
3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration
Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.
5 reasons why millennials make great employees
Millennials have had more than their fair share of bad press lately. Dubbed the ‘go nowhere’ generation, they’re often associated with a lazy, risk-averse attitude, but are they just misunderstood? With inspirational millennial entrepreneurs making headlines and many businesses investing in a millennial workforce, it would seem so. Nick Pollitt, Managing Director of office furniture … [Read more…]
Social media beats websites for news audience
More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.