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News

Winter Olympics: Which brands are getting the most social buzz?

February 12, 2018

As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.

Ads, Content, News, Social, Video, Viral Apple, brands, games, media, Samsung

Six tech trends you need to know about in 2018

February 9, 2018

If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.

Mobile, News, Social email, security, technology

South Africans ‘best salespeople in the world’ ahead of USA and UK

February 9, 2018

South Africa has come top of a sales league table, converting 21.5% of all leads, ahead of Ireland New Zealand, Australia, according to a report looking at the best salespeople around the world.

Ads, News agencies, Australia, CRM, Europe, France

Gen Z are the UK’s biggest content consumers

February 9, 2018

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.

Ads, Content, Mobile, News, Social, Video, Viral brands, content, email, Entertainment, marketing

How to avoid being ‘First Down’: Lessons to Learn from Super Bowl LII

February 7, 2018

The Super Bowl is one of the most watched events of the year, so brands need to be ready for high volumes of traffic. Carmen Carey, CEO Apica examines which brands potentially suffered extensive brand damage through their site going down as large numbers of fans were being pointed towards it in the half time … [Read more…]

Ads, Content, News brands, marketing

The impact of AI: which countries will win and lose from machine learning?

February 6, 2018

Australia will fare best from the rise of machine learning, while UK will lose out the most, According to a new study looking into the impact of AI until the year 2030.

Mobile, News Australia, Google, Privacy, security, technology

The reach of Esports among 16-24 males

February 2, 2018

Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, accordingto new research.

Mobile, News China, global, UK, USA

Samsung now making chips for cryptocurrency mining

February 1, 2018

Samsung is making chips designed specifically to harvest cryptocurrency coins as it looks to cash in on the rise of blockchain transaction technology.

E-commerce, Mobile, News China, media, Samsung, technology

Tech sector jobs boom: 12% increase in job ads

January 30, 2018

The number of jobs advertised in the technology sector grew by 12 per cent last year as hiring managers continue to increase spending on new recruits and fight to secure the best talent, according to new data from Reed Technology.

Ads, News technology, UK

Ad viewability hits 3½-year high

January 26, 2018

UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.

Ads, News Christmas, France, Germany, Italy, media
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