Don’t score an own goal: how social data can help you manage brand risk during the summer of sport
As millions, if not billions, of eyeballs focus on the World Cup, brands have prepared campaigns to catch the public’s attention. But done wrong – the fallout from having a marketing crisis on the world stage can do years of damage in just a few moments. Jonathan Barrett, Managing Director, EMEA, Dataminr looks at why … [Read more…]
