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News

Graduate vs. experience: The true cost of recruitment

August 10, 2018

Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.

News advertising, marketing, media, retail, technology

How many selfies does the average Brit take for the perfect photo?

August 10, 2018

Brits will take an average of 8 selfies to get the perfect photo before posting on social media – yet 80% will still edit and filter images to improve their appearance before sharing.

Mobile, News, Social images, marketing, media, UK

Premier League marketing: Gambling firms top brands for football fans

August 9, 2018

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.

Ads, Content, News, Video brands, Facebook, marketing, media, Twitter

Future tech: The 10 technology trends for 2023

August 9, 2018

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

Mobile, News, Social, Video content, global, media, Samsung, technology

Mars pulls all ads from YouTube amid drill music controversy

August 7, 2018

Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

Ads, Content, News, Regulation, Video, Viral advertising, agencies, brands, content, Google

Social TV trends: Love Island’s official partners aren’t the only winners

August 7, 2018

ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

Ads, Content, Mobile, News, Social, Video, Viral brands, content, marketing, media, Twitter

News app trends: Top 10 breaking news stories of 2018 (so far)

August 2, 2018

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

Content, Mobile, News, Viral advertising, analytics, apps, media, smartphones

Smart pets: 52% of Brits would buy tech for their pets while at work

August 2, 2018

Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office.

Mobile, News brands, games, marketing, technology, UK

Working together for powerful results: what programmatic in-housing really means

August 1, 2018

Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.

Ads, Content, News advertising, agencies, brands, marketing, media

2025 may signal the death knell for cloud (as a term)

July 30, 2018

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

Mobile, News apps, France, Germany, music, security
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