Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.
Jeff Bezos is the richest man in the world, but his massive fortune extends well beyond Amazon. This new infographic looks at how the entrepreneur has chosen to invest his wealth.
MarTech firm, AudienceProject, is launching a new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.
Computer based testing firm Pearson VUE has entered into an agreement with Tencent Social Ads (TSA), to deliver its social media exam throughout China.
With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.
A new app designed to help the Conservative Conference in the UK this week has sparked a PR disaster, after the app let anyone to see the mobile numbers of attendees and to change their photos and details.
One in three British parents believe their kids value their phones and tablets more than any other possession or activity, while they also believe by the age of eight their children will understand the way modern gadgets work better than they do themselves.
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