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News

Search trends: Google now wants brands to get niche-specific

October 17, 2018

Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.

Ads, Content, News, Search brands, content, ecommerce, Google, images

Huawei takes on Samsung and Apple with AI-centric phone

October 17, 2018

Chinese tech giant Huawei is already outselling Apple phones worldwide this year, but can its new high-powered Mate 20 range with AI and 3D modelling features cement its position in Western markets?

Content, Mobile, News, Video Android, Apple, brands, content, ecommerce

Creative trends: ‘Urgent need’ for better measurement of creative performance

October 16, 2018

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

Ads, Content, News advertising, analytics, global, marketing, media

American Express strikes partnership with digital lender ezbob

October 15, 2018

Global payment services company American Express has today announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance.

E-commerce, News global, UK

37% of business leaders ‘don’t know what they are spending their marketing budgets on’

October 15, 2018

Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.

Ads, News digital marketing, marketing, UK

Has YouTube per-view revenue peaked?

October 12, 2018

Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to Ampere Analysis.

Ads, Content, News, Social, Video advertising, media, USA, video, YouTube

What is Big Data? [VIDEO]

October 12, 2018

The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together  to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.

Ads, News video

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

Ads, Mobile, News, Social Amazon, Apple, brands, CRM, email

Brits want to be their own boss: a quarter of UK adults have ambitions to start a business

October 12, 2018

With more than half a million new businesses being created across the country each year, Studio Graphene has commissioned an independent survey among over 2,000 UK adults to find out just how many people harbour ambitions to start their own company.

News technology, UK

German ad spend trends: TV falls below 25% as digital soars ahead

October 12, 2018

TV ad spending in Germany dropped below 25% of total media spending last year for the first time since 2015,while digital increased to 32%, according to new data.

Ads, Content, News, Video agencies, Facebook, Germany, Google, government
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