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News

Winners and losers on Google: Video focus boosts YouTube, Fox and BBC on organic search

January 28, 2019

Google’s love of video content meant YouTube, Fox, BBC and DailyMotion were among the big winners in US organic search in 2018, according to new analysis of winners and losers in search.

Ads, Content, News, Search, Video, Viral Amazon, Apple, BBC, content, Google

Facebook to connect WhatsApp, Instagram and Messenger users to each other- report

January 25, 2019

Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.

Mobile, News, Regulation, Social apps, Facebook, UK

Marketers ‘are underestimating customer brand loyalty’

January 25, 2019

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

Ads, Content, News analytics, apps, brands, content, CRM

Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’

January 24, 2019

Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.

Ads, News, Regulation, Social content, Facebook, media, Privacy, Twitter

Amazon ahead of Google and Apple as World’s most valuable brand

January 23, 2019

Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.

Ads, Content, Mobile, News Amazon, Apple, brands, China, content

Traditional TV advertising value ‘will collapse by 2023’- report

January 23, 2019

A new report warns there will be not one but two collapses in traditional TV advertising in the coming years, as cord-cutters turn away from subscription bundles.

Ads, Content, News, Video advertising, Amazon, Apple, BBC, content

IAB UK shakes up team with first ever marketing and partnerships heads

January 22, 2019

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

Ads, News advertising, agencies, government, marketing, media

The rise of ‘in-housing’: Brands shifting away from agencies

January 22, 2019

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

Ads, Content, News advertising, agencies, brands, digital marketing, Europe

Urban Airship boosts mobile engagement tools with Accengage purchase

January 21, 2019

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

Ads, Content, Mobile, News analytics, apps, BBC, brands, CRM

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

January 16, 2019

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

Ads, Content, News, Social, Video, Viral Christmas, Google, music, Samsung, Search
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