News Archives

Top retail tips: 5 mistakes organisations make when it comes to ecommerce

July 25, 2019

When it comes to ecommerce, organisations often seem to make the same key mistakes, hindering their ability to add real value and drive business growth through harnessing eCommerce correctly. Simon Hall, Managing Director, EMEA at Overdose Digital looks at 5 common mistakes and how to overcome stumbling blocks.

Advertising campaigns viewed within ‘quality journalism’ sites get better results

July 25, 2019

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

Creating an environment that motivates millennials

July 24, 2019

Working with millennials needn’t be an obstacle. Cognism’s Chief Revenue Officer, Nazma Qurban, looks at how to create a working environment which motivates millennials.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

July 24, 2019

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

Apollo 11 anniversary: Which Astronauts are winning the social media race?

July 23, 2019

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

Brexit Tweets get 60% more interactions on Twitter

July 22, 2019

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Mergers and Acquisitions: private groups lead way despite huge Publicis aquisition

July 19, 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the list of most active buyers.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

July 18, 2019

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

July 17, 2019

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.