News Archives

Samsung reveals foldable phone and 5G Galaxy model

February 21, 2019

Samsung has unveiled its much-hyped Galaxy Fold, a smartphone with a second flexible display that opens out to offer a tablet-sized device, for a hefty price.

Verizon Media adds six native ad features for brands

February 21, 2019

Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.

Linguistics and AI: Helping marketers get over the language barrier to go global

February 20, 2019

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]

Valentine’s Day marketing review: Evolution of emotion in video campaigns

February 19, 2019

We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]

Oscars: Black Panther is fan favourite on YouTube

February 19, 2019

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

Fake news report: UK investigation concludes Facebook is a “digital gangster”

February 19, 2019

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and “intentionally and knowingly” violating data privacy laws.

Social media ad trends: Instagram Stories taking bigger slice of budgets

February 14, 2019

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.

Six-second ads: The secret to success

February 14, 2019

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

Digital Account Manager (£29k+bonus)

February 14, 2019

Featured job: Supporting global CPG brands in London’s Covent Garden

Harrods or Greggs? What your dating app says about you

February 13, 2019

As Valentine’s Day comes around once more, new research looks into the social media habits of dating app users, and the brands they are most likely to interact with.