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News

Diversity: more than a tick-box exercise

May 9, 2016

Richard Bundock, managing director at Cohaesus, looks at how the industry can build on the ‘hype’ to make real change and improve the numbers in the long term.

News advertising, agencies, Apple, BBC, demographics

It’s official: Chrome overtakes IE as world’s most popular browser

May 4, 2016

After years of debate over which browser is best, the industry has finally reached a consensus: Google Chrome is more widely used than Microsoft Internet Explorer.

Ads, News Google, Microsoft

UK lags behind US for digital customer experience [INFOGRAPHIC]

May 3, 2016

Business leaders looking to improve the quality of their customers’ digital experience agree they do not know where to start, according to research.

Ads, News analytics, infographic, technology, UK

Going paperless: Adobe links electronic signatures service with Marketing Cloud

April 27, 2016

Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.

News global, marketing, media, UK

Sunfly to launch £4.99 karaoke streaming service

April 26, 2016

Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs.

Mobile, News, Video Entertainment, technology, UK, video

Google parent Alphabet gets ad sales boost (but ‘moonshots’ prove costly)

April 25, 2016

Google’s parent company Alphabet has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices – but it’s so-called moonshoots experiments are eating into profits.

Ads, Mobile, News advertising, Android, apps, email, Google

Digital divide ‘holding back UK economy’ – report

April 25, 2016

A digital divide is opening up across the British economy, with just over half (55%) of “pioneer” firms adopting digital technologies and processes, while the other half (45%) are falling behind. This is according to new research by the CBI and international technology and consulting firm, IBM.

News retail, security, technology, UK

Emojis boost email open rates: ‘Tears of joy’ most popular

April 22, 2016

Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.

News, Social email, marketing, Spain, UK

Five reasons why the Queen is good for UK business [INFOGRAPHIC]

April 21, 2016

As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.

News brands, China, Facebook, global, infographic

Tech Utopia: Google to build a ‘digital city’?

April 19, 2016

Alphabet, Google’s parent company, has plans to build its own smart city, according to a new report.

Mobile, News Google
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