Coca-Cola rolls out AI-equipped vending machines in universities
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.
Mobile
Facebook Messenger gets ads for the first time
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time.
Personal assistant apps falter as smart speakers take off
The use of personal assistant apps on mobiles is stagnating, partly as people start to use standalone home devices such as Amazon’s Echo, according to new research.
Deutsche Telekom expands into German TV with set top box
Deutsche Telekom Group, the second largest multinational operator in Europe, is working with Zenterio, a leading TV technology and services provider, on an ambitious project to modernise the TV subscriber experience in Germany with one of the market’s largest deployments of IPTV set top boxes.
Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.
Top Gamification tips: How games are re-wiring brains and shaping behaviours of the future
A ‘games mindset’ is permeating and influencing in areas well outside of what we understand as ‘games’. Marcus Thornley, Founder of Play Consulting explains how consumers, business leaders, and even the nature of work itself is increasingly receptive to, and driven by, the triggers, stimuli and approaches pioneered in games.
Burt’s Bees to plant seeds in exchange for branded Snapchat selfies
This weekend, beauty brand Burt’s Bees is running a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign.
Mobile marketing trends: UK smartphones now taking 50% of all traffic
Top UK brands are leading the way in Europe when it comes to mobile performance, with smartphones taking 50% share of traffic, according to new Europe-wide research.
Instagram adds photo and video replies to Stories
Instagram is adding a new feature that lets users reply to Stories with a photo or video.
Snapchat adds creative tools: Web links, backdrops and voice filters
Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.