Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”
M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.
80% of Christmas shoppers share Christmas themed content on “Dark Social” channels, including one-to-one email and instant messaging, according to a new that looks at seasonal shopping habits and behaviours of consumers.
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.
Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.
Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.