Major Snapchat revamp splits friends from media content
Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.
Mobile
Only 25% of charity apps accept donations
Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.
Snapchat debuts ‘Stories for Brands’: HBO and ASOS first to sign up
Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.
Smartphone voted as most life-changing tech of the past 25 years
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.
Top marketing tips: Attracting Generation Alpha
Generation Alpha is embracing an entirely new way of consuming content and posing a challenge for licensees when it comes to predicting the next big franchise. Gurdev Mattu, Managing Director, Fashion UK, discusses how organisations can proactively tackle the demands of this market and embrace the opportunities it brings.
Uber buys fleet of 24,000 driverless cars from Volvo
Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.
Baidu bets on IoT with smart speaker and two robots
Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a ‘sci-fi’ experience.
Boston Dynamics’ Atlas robot does backflips
Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.
Marketing in 2018: A year of reckoning?
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
Things bricks-and-mortar stores can learn from mobile-first apps
Ecommerce may be thriving, but the high street can survive if it adopts new strategies to compete. Simon Spaull MD EMEA at AppLovin explains how leveraging mobile apps, dynamic user acquisition and unique in-store experiences, bricks-and-mortar companies can drive both loyal returning and new customers to physical stores.