This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
YouTube is launching a ‘freemium’ music streaming service including both videos and audio tracks, in a bid to compete with Spotify and Apple Music.
The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.
Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.
One in four consumers would be willing to open a bank account with a smart digital assistance such as Alexa and Siri.
Snapchat is running a new augmented reality ad to promote 20th century Fox’ latest subversive superhero film Deadpool 2, featuring a new ‘Shoppable AR’ attachment letting people buy tickets within the app.
Despite the explosion of new customer data points, its odd that marketers often feel no wiser as to where to invest their budget, due to the stream of new formats and changing behaviour. Ignasi Prat, CMO at Tappx looks at how to use programmatic technology to understanding the channels available and mix them together for … [Read more…]
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.