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Mobile

Cannes Lions 2018: Highlights from day 3

June 21, 2018

Day Three at Cannes Lions 2018 featured Unilever’s Keith Weed, R/GA’s Barry Wacksman, Apple’s Angela Ahrendts and Jane Wurwand, the founder of Dermalogica. View the video highlights reel below.

Ads, Content, Mobile, Social, Video, Viral Apple, video

Instagram launches long-form video hub IGTV

June 21, 2018

Instagram has unveiled its long-form video hub under the name IGTV, offering a YouTube-like experience for vertical videos suited for mobile viewing.

Ads, Content, Mobile, Social, Video, Viral advertising, Android, apps, brands, content

Cannes 2018 highlights: YouTube CEO on “What Matters Next”

June 20, 2018

In this special session from Cannes Lions, YouTube’s CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

Ads, Content, Mobile, Social, Video, Viral global, music, YouTube

Teads debuts augmented reality video ads at Cannes

June 20, 2018

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

Ads, Mobile advertising, agencies, apps, brands, comScore

Cannes Lions 2018: Video highlights from day one

June 20, 2018

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

Ads, Content, Mobile, News, Search, Social, Video, Viral advertising, video, YouTube

Mobile ad tech firm YOC expands into the Netherlands

June 19, 2018

YOC, a technology provider for high impact programmatic advertising in Europe has opened a new branch office in the Netherlands.

Ads, Mobile advertising, agencies, Europe, media, technology

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

June 18, 2018

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

Ads, Content, Mobile advertising, agencies, brands, global, marketing

Apple to punish apps that misuse address book data

June 18, 2018

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.

Ads, Mobile, Regulation analytics, Apple, apps, brands, Facebook

Voice technology: Business use to triple over next year

June 14, 2018

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants – to communicate with customers within the next year according to research.

Mobile, News, Search Amazon, Google, Microsoft, security, technology

Universities are the biggest employer of AI talent in UK- report

June 14, 2018

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.

Ads, Mobile, News advertising, Amazon, global, technology, UK
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