Mobile Archives

TabMo and zeotap partnership delivers ‘precision advertising’ for mobile

July 26, 2018

Mobile creative demand side platform TabMo has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences.

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Facebook shares dive 24% as user growth slows

July 26, 2018

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

Instagram rich list: Kylie Jenner claims to spot

July 26, 2018

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

JD Sports launches music platform

July 24, 2018

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

Google gets surprise profit boost despite $5bn monopoly fine

July 24, 2018

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

60% of marketers not confident in budget allocation

July 23, 2018

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

McDonald’s wins brand World Cup as food companies get most buzz

July 19, 2018

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

First 100% mobile car rental service launches in London

July 18, 2018

The first 100% mobile car rental service, Virtuo, is set to shake up the car rental scene as it launches in London today.