Mobile Archives

Snapchat self-serve ads pay off (despite drop in users)

August 8, 2018

Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.

Social TV trends: Love Island’s official partners aren’t the only winners

August 7, 2018

ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

Apple becomes first trillion dollar US-listed company

August 7, 2018

Apple has become the first US-listed company to be valued at a trillion dollars after its third-quarter earnings exceeded Wall Street’s expectations.

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers

August 6, 2018

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.

There’s an app for that…but is it worth space on my screen?

August 2, 2018

Apps lose 77% of their users in the first three days, so retailers need to ensure that theirs deliver experiences worth the storage space. John Gillan, Managing Director UK and Northern Europe, Criteo looks at how they can prevent shoppers from hitting delete.

News app trends: Top 10 breaking news stories of 2018 (so far)

August 2, 2018

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

Smart pets: 52% of Brits would buy tech for their pets while at work

August 2, 2018

Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office.

2025 may signal the death knell for cloud (as a term)

July 30, 2018

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

Case study: How Temple Spa doubled mobile revenue by adapting to online shopper preferences

July 27, 2018

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

Top tips: It’s time for retailers to embrace the app-store

July 27, 2018

Following news that retailers who invest in their own shopping app see over half of European mobile sales take place in-app, John Gillan, MD for UK and Northern Europe at Criteo looks at how in-app advertising and retargeting helps drive sales.