While social selling is a clear winner with consumers, it isn’t necessarily a win/win for brands and retailers. Gita Samani, Digital Consultant at Astound Commerce UK looks at the benefits and trade-offs of selling through Instagram.
Marketing agency Mindshare has partnered with Sanofi’s hayfever brand, Opticrom Hayfever, to launch the first voice-activated pollen alert on Amazon’s Alexa platform.
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.
Nestlé-owned pet product brand Purina has launched an interactive outdoor campaign in France that actually encourages dogs to pee on its latest billboards.
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