Mobile Archives

Video streaming emerges as the killer app for 5G in the US

August 23, 2019

The 5G era is set to drive the next wave of growth in video streaming, with 78 percent of U.S. consumers indicating they will expand this activity as they adopt the next-generation wireless standard in smartphones and home-networking solutions, according to a survey conducted by IHS Markit Digital Orbit.

Apple launches new credit card (but don’t keep it in your wallet)

August 23, 2019

Apple has launched a new credit card this week, but the tech giant has warned that the high tech Apple Card may be permanently discoloured by some fabrics found in wallets and jeans.

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

August 22, 2019

Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.

Twitter’s new video bidding platform only charges for completed viewings

August 22, 2019

Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

August 21, 2019

In-app mobile ad impressions rose 26% over last year as advertisers move to Private marketplaces (PMPs) to buy and sell inventory, according to new research.

The State Of Work: Apps taking greater role in daily B2B tasks

August 19, 2019

Nearly two-thirds (64%) of workers spend at least 30 minutes per day switching between apps, with ‘streamlined information’ key to effeciant meetings and emails within business-to-business firms, according to new research.

Teenager uses smart fridge to tweet after mother confiscates her phone

August 15, 2019

A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process. The teenager, known only as Dorothy on Twitter, reached new audiences when she started tweeting from unlikely devices, … [Read more…]

Mobile

Video streaming emerges as the killer app for 5G in the US

Apple launches new credit card (but don’t keep it in your wallet)

5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?

App marketing trends: Impressions rise 26% as ‘private programmatic’ soars

The State Of Work: Apps taking greater role in daily B2B tasks

Esports revenue ‘to grow five-fold by 2024’

Huawei reveals own operating system HarmonyOS ahead of Android ban