Amazon Dash: Smart dishwasher does the detergent shopping for you
Whirlpool is linking up its range of new refrigerators and dishwashers to Amazon Dash, so they can order replacement products automatically.
Mobile
Four key digital marketing trends for 2016
From the next phase of social commerce to an ad-blocking revolution, a new report from Rakuten Marketing predicts four key trends that marketers can expect in 2016.
New ‘folding’ Google Glass revealed
Google has revealed a new version of its Glass wearable computer, aimed at enterprise businesses such as healthcare and manufacturing.
Instagram usage ‘doubles in last 2 years’
In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter.
Top US mobile trends of 2015 [INFOGRAPHIC]
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems.
WhatsAppers ‘more likely to send photos than Snapchatters’
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research.
4G overtakes 3G on mobiles worldwide
4G has been available in many markets for some time now and it’s clear that this high-speed connection is making its mark – with the numbers accessing 4G continuing to rise while 3G sees a parallel decline, according to new research.
Mobile video ads ‘increase purchase intent by 104%’ [INFOGRAPHIC]
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research.
Top advertising tips: Mobile Programmatic – what comes next in 2016
Ad Blocking became a major threat to mobile marketers in 2015, so how can programmatic ads respond to this new level of internet filtering? Will Proops, Global Head of Revenue, Axonix looks at what advertisers and publishers should be looking at to ensure cut through for their mobile campaigns in 2016.
The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]