Adobe debuts app creation tool for brands
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.
Mobile
London Fashion Week: Designers tap into use online influencers to convert shoppers
Social media has emerged as the true voice of London’s leading fashion event and new research indicates that designers and fashion houses are having the biggest impact, including the most tweeted about names.
Right to reply: HSBC takes biometrics mainstream
Assessing the customer engagement impact of major UK roll out of biometrics for mobile banking customers Stuart Dorman, Head of Apps, Sabio looks at HSBC’s latest move to take biometric banking mainstream with fingerprint scanning.
Beyond gaming: Facebook creates ‘social virtual reality’ team
Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured below), Zuckerberg also revealed that Facebook will be bringing its dynamic streaming technology for … [Read more…]
Three’s ad block ‘will hurt consumers and publishers across Europe’- IAB
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations.
4 new priorities for the chief marketing officer in 2016
CMOs need to embrace “creative disruption” to build brand loyalty, according to new research looking into the top areas of focus for CMOs in 2016.
Shazam expands into Poland
Shazam is to extend its business in the growing Polish market via an exclusive agreement with mobile ad company YOC.
New Scientist showcases future tech in first live event
Magazine New Scientist is launching a four-day festival exploring how science, technology and engineering drive the economy, culture and improve lives.
Three installs mobile ad blocker at network level
In a shock move, Three has become the first mobile operator to block ads at a network level.
Top mobile video tips: The route to improved brand engagement
With mobile video coming firmly to marketers’ attention as the format gains saliency, many will be considering both how (and why) they should exploit the technology to convey advertisements and brand messaging to audiences on their handheld device. Will Proops, Global Head of Revenue at Axonix looks at how mobile video can provide brands with … [Read more…]