Geovation, an Ordnance Survey (OS) initiative supporting corporations, SMEs, start-ups and individuals using geospatial technology and data to create innovative new products and services, invites applications for the next batch of Geovation Programme members.
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’.
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze…
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol.
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed.
From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.
Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.
In light of the Pokemon GO official launch in UK this week, Joao da Maia Jorge, founder and CEO of boomApp, offers five reasons why Pokemon GO will soon be the most used app in the UK.