More than 80% of the top retail and finance advertisers have a mobile optimised site and over half use responsive web design, brands dedicate as much time to their mobile sites as their desktop ones, according to new research.
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
41% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.
Apple is embarking on a gaming hiring spree as the trend for virtual reality continues.
Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.
Google is taking on the likes of WhatsApp and Apple’s FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts.
Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live.
Often derided as a waste of time, marketers are finally waking up to how video games can be an effective marketing tool. Rowan Heasley, Managing Director at agency Naked Penguin Boy, looks at how gamification is blurring the lines between work and play.
For the first time ever, smartphones are delivering the majority of mobile transactions in every major global market, according to new research.