Parenting app Mush partners Unilever brand Neutral 0%
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%.
Mobile
Top 10 supermarkets on Instagram: M&S UK’s favourite
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed.
Google and Facebook “to take 71% of UK online ad revenue by 2020”
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research.
UK TV viewing trends: Mobiles fail to grab screentime from TV
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
Dual screening Christmas: Bake Off, Strictly and Sherlock will power “sofa spending ” this winter
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising.
Snapchat gets group messaging feature
Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger.
2017’s business trends in a digital world
10 informed ideas about emergent digital trends and themes to expect in 2017 from digital agency Code Computerlove.
Google rebrands self-driving car division as Waymo
Google’s self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch.
Shazam ties up with Snapchat for music recognition
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network.
10 digital innovation predictions for 2017
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean for brands, especially in terms of cognitive computing and A.I.