Grocery shoppers become ‘Digital Infoseekers’ to save money as costs rise
Smartphones are helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop, according to new research.
E-commerce
Pet food brand harnesses shoppable content to feed customer needs
Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.
London Fashion Week: the fashion frenzies and faux pas
With London Fashion Week well underway, the eyes of the nation’s fashion gurus are cast on the latest and greatest trends. Where this used to feel untouchable to people outside the high-end fashion industry and price bracket, now it is a reality.
Deliveroo suffers huge loss despite 600% growth
Food delivery app firm Deliveroo saw revenues grow 611% last year as the takeaway app expanded around the world, but lossses rose from £30.1m to £129.1m.
5 predictions for the future of retail
Chatbots, messaging apps and voice enabled devices will also start to become a key element of brand communication, according to a new report looking into the future of retail.
Email fail: Amazon mistakenly sends baby registry emails
Amazon sent out some very confusing emails on Tuesday, telling a large number of customers that someone had bought an item off their baby registry.
The Body Shop hires Urban Airship for mobile wallet campaign
The Body Shop is working with agency Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign.
The checkout “is least satisfying part of the omnichannel shopping experience”
Poor payments experience at the checkout is the weak link in connected customers’ omnichannel shopping experiences, causing retailers lost conversions and customer loyalty, a new report from KPS, a transformation agency, reveals.
Trainer brand Swear London gets “360 ecommerce site”
Cult designer footwear company Swear is working with agency Matter Of Form (MOF) to launch a 360° eCommerce site for customisable trainers.
Most European consumers ditch businesses that don’t meet their customer experience expectations
There has been a significant shift in the balance of power between consumers and businesses, with customers increasingly willing to judge organisations harshly if they don’t meet their customer experience expectations, according to new research.