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E-commerce

Over 70% of users recognise Google Shopping results as adverts

February 25, 2019

Over 1,000 respondents an image of Google Shopping Listings and asked them “Did you know that these Google Shopping products and images that show in the Google search results are paid adverts?”

Ads, E-commerce, Search Google, images, Search, UK

Verizon Media adds six native ad features for brands

February 21, 2019

Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.

Ads, E-commerce, Mobile, News brands, content, media

Ten ways AI is transforming sales

February 19, 2019

How exactly is AI transforming sales? James Isilay, CEO, Cognism, identifies ten key areas where technology will revolutionise the sales process.

Ads, Content, E-commerce analytics, CRM, marketing, media, technology

Top ecommerce tips: Why personalisation is the sixth sense

February 15, 2019

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why personalisation is the sixth sense.

Ads, E-commerce ecommerce, music, retail, Travel

Retailers preparing for Brexit: rise in brands allowing shoppers to pay with international currency

February 13, 2019

There has been an increase in the number of major UK retailers offering the option to pay in international currency, largely seen as a reaction to Brexit-related uncertainty in the lead-up to 29th March.

E-commerce Amazon, brands, ecommerce, retail, UK

Procter & Gamble becomes UK’s largest ad spender

February 12, 2019

Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.

Ads, Content, E-commerce, Social, Video, Viral advertising, Amazon, brands, UK

How will Brexit affect eCommerce?

February 12, 2019

Mike Cockfield, CEO at Khaos Control Solutions explored what the landscape looks like leading up to, and after Brexit, and what impact it will have on eCommerce. Examining areas that will be affected such as tariffs, sales and skilled workers, Khaos highlights the importance of planning for potential pitfalls, in order to prepare and adapt … [Read more…]

E-commerce ecommerce, Europe, marketing, UK

8 trends in FMCG e-commerce: potential growth opportunities for retailers and manufacturers

February 12, 2019

Geo-marketing, voice ordering and direct to consumer selling are among some key trends for FMCG brands this year, according to new research.

Ads, E-commerce Amazon, analytics, apps, brands, Europe

Right to reply: Misleading online ads by booking agents the tip of the iceberg

February 8, 2019

The CMA’s crackdown on hotel booking sites this week, over misleading advertising practices. Alexei Lee, head of communications at Fat Media, warns that it’s just the tip of the iceberg.

Ads, Content, E-commerce, Regulation advertising, brands, content, digital marketing, marketing

Spotify revenues soar 30% as paid subscribers hit 96m

February 7, 2019

Spotify ended the year with 207 million monthly active users (MAUs) including 96 million premium subscribers, marking a rise of 29% and 36% year-on-year, respectively.

Content, E-commerce, News Apple, China, content, Entertainment, Europe
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