The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.
While social selling is a clear winner with consumers, it isn’t necessarily a win/win for brands and retailers. Gita Samani, Digital Consultant at Astound Commerce UK looks at the benefits and trade-offs of selling through Instagram.
Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.
More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.
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