Digital fashion trends: Social media a ‘big influence on nation’s wardrobe’
Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.
E-commerce
Brewer Adnams turns to mobile payment and rewards
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops.
Top travel mobile experiences ‘almost as good as traditional sites’
The mobile experience of the world’s top travel brands is now almost as good as the experience offered on desktop sites, according to new research.
New Instagram ad format turns viewers into shoppers
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report.
Google Shopping search accused of ‘abuse’ by EU
The European Union has filed a complaint against Google over its alleged anti-competitive behaviour, targeting its shopping search which is pitched as a “matchmaker” between products and customers.
UK ecommerce growth slows to single digits for first time
UK online sales grew just 9% in March and 11% on February 2015, meaning that the Index has recorded only single-digit growth for each month in Q1 2015 – the first time this has happened in any quarter.
Mobile to make up for half of digital sales by 2019
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will reach 32bn by 2019, up from an estimated 16.2bn this year, according to new research.
Amazon aims to block fake reviews
Amazon has sued four firms that pay people to produce reviews that then appear on the online retailer’s site.
American Express tests facial recognition for mobile payments
American Express is testing facial recognition technology to authenticate mobile payments. as part of a wider effort to adapt its services to wearable technology.
World of Warcraft starts to trade in real money
World of Warcraft has introduced a currency into its online game, letting players trade in real money on the online fantasy game.