Cyber Monday ‘will outsell Black Friday’
With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research.
E-commerce
Asda to shun Black Friday Sales- too little too late?
Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.
Alibaba buys ‘Chinese YouTube’ for $3.7bn
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.
Argos site goes offline due to weekend ‘glitch’
Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to access the Argos site.
Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.
Right to reply: Amazon and Asda’s approach to Black ‘November’
Following the news that Asda is considering an online-only approach to Black Friday this year, while Amazon is trying to mitigate big peaks in website traffic by running ‘Black November’ instead, Terry Hunter, VP eCommerce and Client Strategy at Astound Commerce argues that back-end systems must be optimised to deal with what will still be … [Read more…]
John Lewis Christmas ad premieres on YouTube
The John Lewis annual Christmas ad has premiered on YouTube, ahead of its first terrestrial showing this evening, a sign that more brands are putting digital first in their campaigns.
UK stores ‘will get two-thirds of Black Friday sales spending in Europe’
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research.
Black Friday prompts rise in ‘self-gifting’
More people buy for themselves in the run up to Black Friday, in comparison to those buying for others.
SMEs need to tackle cyber security or risk losing clients
Small and Medium Sized Enterprises (SMEs) risk being disqualified from bidding for work because of the lack of importance they are placing on looking after their valuable client data, according to a survey of procurement managers by KPMG.