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E-commerce

Beyond touchscreens: The future of interaction [INFOGRAPHIC]

July 7, 2016

It’s hard to remember a world without touch screen interfaces, but how might we interact with technology in the future? This new infographic from ShopSmart looks at the potential for holograms, bendable screens and even mind-control…

E-commerce, Mobile infographic, technology

Shop on the spot: Welcoming shoppable video to the mainstream

July 6, 2016

John Babcock, VP, National Sales, RhythmOne, looks at why shoppable video could be the route to shifting purchase conversion rates towards mobile devices

E-commerce brands, content, Entertainment, marketing, music

Creepy or cool? Consumers embrace smart tech to boost in-store purchase decisions

July 6, 2016

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.

E-commerce email, technology, UK

Uber for Planes: Wingly connects private pilots to passengers

July 5, 2016

Flight sharing platform Wingly is officially launching in the UK after going live in France and Germany.

E-commerce, Social France, Germany, Travel, UK

Global social commerce trends: Electronics and fashion driving most demand

June 30, 2016

Retailers selling consumer electronics and fashion products benefit the most from social commerce, according to a new report that looks at how social commerce platforms are being used around the world.

E-commerce, Social Android, Apple, Brazil, Entertainment, France

EU poll: Two-thirds of Netimperative readers back remain for better digital future

June 22, 2016

Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

Ads, Content, E-commerce, Mobile, News, Regulation, Social agencies, BBC, brands, Brazil, broadband

A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’

June 21, 2016

2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.

E-commerce, Mobile, Social advertising, brands, Facebook, media, music

Pinterest Promoted Pins: Three new ways to target users

June 17, 2016

Pinterest is adding new targeting options, ‘remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.

E-commerce brands, marketing

YouTube woos small businesses with free professional video ad tools

June 17, 2016

Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.

Ads, Content, E-commerce, Mobile, Video, Viral advertising, Google, local, marketing, music

Snapchat ads: 92% of ad campaigns boost offline sales too

June 17, 2016

Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.

E-commerce, Mobile, Social, Video analytics, brands, global, marketing, media
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