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E-commerce

No Brexit plans in place for 68% of British retailers

February 24, 2017

The impact of Brexit has been mixed, with just over half (51%) of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum in 2016, with most favouring a so-called ‘soft Brexit’, according to new research.

E-commerce, Regulation ecommerce, Europe, global, government, retail

Top tips for marketers looking to score with seasonal marketing

February 23, 2017

Håkan Thyr, Director, Strategic partnerships, EMEA at ChannelAdvisor, offers some top tips for online marketers looking for extra visibility during peak seasons.

E-commerce, Mobile, Search, Social Amazon, analytics, brands, Christmas, eBay

Rise of automation: Do we need to ‘humanise’ CRM?

February 22, 2017

With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.

Ads, E-commerce brands, consumer insight, CRM, marketing, Regulation

London Fashion Week 2017: Top Tumblr posts from influencers and designers

February 22, 2017

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

Content, E-commerce, Social, Viral content

UK online retail sales hit 7 year high in January- IMRG

February 21, 2017

UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

E-commerce Apple, Microsoft, retail, UK

Amazon dominated UK paid search in 2016

February 17, 2017

Amazon as the biggest paid search advertiser in the UK in 2016, with booking.com coming in second, according to new research.

E-commerce, Search advertising, Amazon, brands, financial services, Google

Consumers want more retail apps to incorporate AI and AR

February 16, 2017

Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found.

Ads, E-commerce, Mobile apps, brands, retail, technology

No more clichés? Ebay shows Valentine’s swap roses for events as gifts

February 10, 2017

UK consumers are set to spend big on cultural and experiential gifts for their loved ones in the run up to Valentine’s Day, according to new data from eBay Advertising.

Ads, E-commerce advertising, brands, eBay, retail, Travel

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

February 10, 2017

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

Ads, Content, E-commerce, Mobile, Social advertising, brands, marketing, technology

Next to build digital “image Factory” to boost customer experience

February 10, 2017

Clothing retailer Next is building a digital ‘Image Factory’ to make it quicker and more efficient to manage its growing volume of digital assets for use on its website and in marketing campaigns.

E-commerce ecommerce, images, marketing, media, UK
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