UK shoppers rate retail experiences “merely average”
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
E-commerce
New analytics took helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
Speak to me: how retailers are getting their voice heard in China
Don Zhao, co-founder of Azoya, examines why working with local online influencers will improve digital marketing effectiveness.
Top tips: Unlocking the value of video for e-commerce
As a retail brand, video is essential to your marketing strategy. In the first of a three part series, Mark Blair, VP of EMEA at Brightcove explains how video can boost sales, enrich the customer experience and accelerate the buying journey.
Netflix subscribers overtake DVR users in US
More US households now have the Netflix streaming service than a digital video recorder, according to a recent study.
Mastercard expands Qkr! for retailers and on-the-go consumers
At Mobile World Congress, Mastercard announced that it will expand Qkr! with Masterpass, a mobile order-ahead and payment platform developed by Mastercard Labs, to six new markets and add new functionality to eliminate the traditional bar tab at a bar, club or restaurant.
Mastercard unveils payment experience bot for Facebook Messenger
Mastercard has struck a partnership with Getir that will introduce a payment experience for Getir’s bot for Facebook Messenger.
1 in 3 online transactions may be misattributed by marketers- study
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.
Oracle teams with Mastercard for new digital payments system
At Mobile World Congress, Mastercard announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries.
Instagram at centre stage for designers during London Fashion Week
London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats…