2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.
As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in 2015, as web giants and governments locked horns over … [Read more…]
Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory.
Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research.
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school.
Richard Eddolls, Head of Platforms, Corestream, looks at the implications of last year’s updates to the Financial Reporting Council’s Corporate Governance Code, with regard to board-level responsibilities for risk management.
Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen.
Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints.