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Regulation

Is Google about to split its shopping service to comply with EU?

September 27, 2017

Google is set to create a separate shopping service that will bid against rivals for ad placements at the top of its search page, in an effort to satisfy EU regulators, according to a news report.

E-commerce, Regulation, Search advertising, Europe, Google, Search, video

Lost emails cost customer relationships in under 60 seconds

September 27, 2017

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.

Ads, E-commerce, Regulation brands, email, Facebook, France, marketing

Online ad fraud: New certification for firms offering anti-fraud products

September 26, 2017

In the attempt to tackle online ad fraud, JICWEBS has launched a certification scheme for firms providing anti-fraud products.

Ads, Regulation digital marketing, marketing, media, UK

“Save Uber” London petition heading for 1 million signatures

September 25, 2017

A record-breaking number of signatures against the controversial move to ban Uber form operating in London makes it the fastest growing petition in the UK this year.

Mobile, Regulation BBC, UK

Ride sharing app Uber loses London license

September 22, 2017

Transport for London has ruled that it will not renew taxi app Uber’s private hire licence after concluding it is “not fit and proper”.

Mobile, Regulation security, smartphones, Travel, Twitter, UK

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

September 20, 2017

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

Ads, Content, Regulation advertising, agencies, Apple, brands, content

UK ad industry “waking up to brand safety risk”

September 18, 2017

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

Ads, Regulation advertising, analytics, brands, content, global

Facebook promises brand safety: keeps ads away from controversial issues

September 14, 2017

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

Ads, Content, Regulation, Social advertising, brands, content, Facebook, global

UK firms “unprepared for the Fourth Industrial Revolution”

September 14, 2017

Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report.

Regulation email, France, Germany, government, marketing

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

September 12, 2017

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

Ads, Regulation advertising, behavioural targeting, content, Europe, internet use
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