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Regulation

Nearly half of UK businesses expect to be fined for GDPR non-compliance

May 2, 2018

Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.

Ads, Regulation brands, marketing, Privacy, UK

Advertising industry urged to improve creativity and standardised measurement

May 2, 2018

While consumer attitudes towards advertising have stayed consistent over the last year, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement, according to new research.

Ads, News, Regulation advertising, brands, content, media, newspapers

Three ways marketers can accelerate their action plan for GDPR in May

May 1, 2018

With under a month to go until the deadline, Paul Fennemore, Senior Lecturer in Digital Marketing at Oxford Brooks University and C-Suite Level Customer Experience Consultant at Sitecore, provides three ways marketers can accelerate their action plan for GDPR.

Ads, Regulation apps, Australia, brands, China, content

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

April 27, 2018

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

Ads, Content, News, Regulation, Social advertising, agencies, brands, content, digital marketing

Aggregate IQ ‘spent $2m’ on Facebook adverts about Brexit

April 27, 2018

Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.

Ads, Regulation, Social advertising, Facebook, local, media, sport

UK businesses ‘must act now to avoid tech giant domination by 2025’

April 26, 2018

By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast.

Ads, News, Regulation Amazon, apps, China, Entertainment, Facebook

Many businesses and charities ‘suffered at least one cyber attack last year’

April 25, 2018

With one month to go until new data protection laws come into force, UK businesses are being urged to protect themselves against cyber crime after new statistics show over four in ten (43%) of businesses and two in ten charities (19%) suffered a cyber breach or attack in the past 12 months.

Regulation global, government, media, Privacy, Regulation

WhatsApp raises minumum age limit to 16 in the EU

April 25, 2018

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.

Mobile, News, Regulation, Social Facebook, Privacy, Regulation

GDPR awareness gap drops sharply among marketers as deadline nears

April 25, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

Ads, Regulation advertising, agencies, brands, global, marketing

Facebook denies running personality tests to better target ads

April 24, 2018
Facebook plans to scan people’s photos into their own ads
Facebook plans to scan people’s photos into their own ads

Facebook has come under fresh criticism over people’s privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

Ads, Content, Regulation, Social BBC, Facebook, Privacy
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