Content
60% of marketers not confident in budget allocation
3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.
Viewability benchmarks: 42% of all UK display ads were not seen in Q2
Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.
Top tips: How companies can create data-driven customer experiences that feel personal
A recent survey indicated that only 40% of personalised marketing messages actually feel personal to the recipient. Geri Tuneva, Director of Demand Generation at Qubit, discusses how personalisation can be deployed effectively to make the most out of personalisation techniques, providing insight into techniques that make this possible and siting their work with Mothercare as … [Read more…]
Live sporting events and streaming services help drive premium video growth in Europe
Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.