Content Archives

IoT gains its voice: Smart Home market will hit $15.75 billion by 2023

September 17, 2018

The revenues of smart home as a service will rise to $15.75 billion by 2023, and CSPs will need to turn to consumer voice platforms to stay ahead, according to new research.

Tedious online admin is costing the UK economy billions each month

September 17, 2018

Tedious online admin could be costing the UK economy £23 billion each month due to employees stuck doing necessary but time-consuming research, rather than devoting time to producing or creating more valuable work, according to new research.

Top analytics tips: Turning the tide on business intelligence failure

September 14, 2018

When does business information become a business disadvantage? Robert Dagge, Managing Director, Dynistics, explains that no business is unique, just different and the use of pre-defined charts that are industry honed by experts can deliver those desired business insights within hours, not days, weeks or months.

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

September 14, 2018

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

Creative protection or ‘link tax’? EU votes for controversial internet copyright law

September 13, 2018

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

September 12, 2018

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.

Frankie & Benny’s runs digital promo for new ‘Feel Good Menu’

September 12, 2018

Digital Performance Marketing Agency Tug has partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’* range – a mix of healthier and lighter dishes aimed at giving their patrons heathier food options.

LinkedIn debuts ‘self-service’ dynamic ads

September 11, 2018

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

Branch buys Tune to create analytics giant

September 11, 2018

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

Burger King puts social first with £20K chicken competition

September 10, 2018

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.