Content Archives

Netflix tests adverts for its own shows on ‘binge watchers’

October 29, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Video streaming giant Netflix is running adverts for its own content during buffering between shows.

Snapchat loses 2m more users (but beats sales estimates)

October 29, 2018

Snapchat lost 2 million daily active users compared with the previous quarter, but beat analyst expectations on revenue and earnings, approaching $300 million in revenue for the quarter.

Ads that appear alongside offensive content ‘are seen endorsement’

October 29, 2018

Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

October 26, 2018

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

Merkle brings ‘people-based’ data platform DataSource to UK

October 26, 2018

Performance marketing agency has launched proprietary people-based, market agnostic data platform, DataSource, to the UK market.

Instagram overtakes Snapchat use among US teens (and marketers are following)

October 25, 2018

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.

Taboola partners smartphone maker vivo to bring mobile news content to Asia

October 24, 2018

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

Video trends: Pre-teens driving huge surge in on-demand viewing

October 24, 2018

There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.

Rovio sponsors Chicago Bulls for new NBA season

October 24, 2018

Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”

Guest comment: Will digital disruption change temporary recruitment for the better?

October 23, 2018

Digital platforms are now starting to pop up that promise to transform the currently inefficient and costly temporary recruitment process. But are they really as good for the sector as they claim, asks TempRocket’s Andrew Johnston?