Content Archives

Brits ‘more interested in Love Island than Brexit’

January 8, 2019

Love Island generated more interest online than Brexit, the Royal Wedding and the World Cup during 2018, according to new data.

Content marketing trends: Engagement still seen as less important than traditional brand measures

January 8, 2019

Although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs, according to new research.

2019 agency predictions: “The media planner won’t exist in its current form”

January 7, 2019

Kevin Joyner, Director of Planning & Insight at Croud offers his marketing agency predictions for 2019.

The creative advertising landscape – 2019 predictions

January 4, 2019

Bertrand Cocallemen, global creative director at Teads offers some thoughts on the year ahead in advertising Transparency, accountability, and safety rising in relevance.

Top 5 five brand building trends in 2019

January 4, 2019

Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]

Secrets for digital marketing success in the travel sector

January 4, 2019

A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.

Paid search ad trends: What gets people clicking?

January 3, 2019

Internet users are getting more savvy to SEM tactics, with most confident they can recognise paid search ads, and 75% say the ads make it easier to find the information they are looking for, according to new research.

2019 and the new age of advertising: in-housing, 5G and XR

January 3, 2019

Stuart Flint, VP EMEA at Oath, looks at the key trends that will shape the year ahead that advertisers and publishers need to know.

Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves

December 21, 2018

Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.

Macaulay Culkin goes Home Alone again in Google Assistant ad

December 21, 2018

Macaulay Culkin had reprised his role of Kevin McCallister in a homage to Christmas classic Home Alone to advertise Google Assistant.