Content Archives

AI used to ‘complete unfinished symphony’ by Schubert

February 6, 2019

Huawei has used the power of AI and human expertise to compose the final two movements of Schubert’s famous Symphony No. 8. commonly known as the ‘Unfinished Symphony.

Spotify buys two podcast giants

February 6, 2019

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

Top hotel booking sites halt ‘misleading’ tactics and hidden charges after investigation

February 6, 2019

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Super Bowl stats: Ad spend drops for second year running

February 5, 2019

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

February 5, 2019

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

Americans now see as many Super Bowl ads on YouTube as on live TV

February 5, 2019

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

February 4, 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

Budweiser goes green with 2019 Super Bowl ad

February 1, 2019

Budweiser has released its much-anticipated 2019 Super Bowl advert, ahead of the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

Facebook profits hit record high (despite year of scandals)

January 31, 2019

Facebook’s increased its user base in the US and Europe, with profits up $6.9bn (£5.3bn) despite a year of scandals plaguing the social media giant.