Content Archives

Winners and losers of Google’s search update: ‘User Signals’ and trusted brands grow in importance

March 21, 2019

The first major Google algorithm update of 2019 has caused major upheaval in the global search results. Searchmetrics has conducted an analysis of the types of sites that have been affected and why.

Guest comment: Can Instagram save the fashion mobile shopping experience?

March 21, 2019

The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt.

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

March 21, 2019

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

Consumers pay more attention to ‘creatively consistent’ digital campaigns

March 21, 2019

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

Spotify accuses Apple of ‘stifling app competition’

March 19, 2019

Spotify has accused Apple of anti-competitive practices by charging a 30% “tax” , leading to an investigation by the European Union’s competition watchdog.

Keep it simple: The secret to effective creative lies in low cognitive load

March 14, 2019

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

March 13, 2019

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

March 13, 2019

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

Wochit partners UN for video news content

March 11, 2019

Predictive video creation platform, Wochit, has announced a new, long-term partnership with the United Nations and its video news wire service, UNifeed.

Move over millennials: The most influential demographic is ‘mass market women’

March 11, 2019

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.