Content Archives

53% of marketers claim ‘you can never have too much data’ (but many don’t know what to do with it)

June 14, 2019

More than half of marketers (53%) claim ‘you can never have too much data’ on customers, but one in three don’t know what to do with the data they’re collecting, according to new research.

Gender stereotypes banned in UK ads

June 14, 2019

Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.

Customer loyalty trends: Digital channels key to shoppers clicking with brands

June 14, 2019

Digital differentiators such as accessible websites, personalised offers and fast, interchangeable delivery times, are becoming crucial to success as British brands continue to compete for customer loyalty, according to new research.

Video viral of the week: Momondo unites 61 strangers to form connecting tattoo

June 14, 2019

Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.

Onefootball hires SpotX for global video ad partnership

June 13, 2019

Onefootball is working with SpotX to monetise the football media platform’s video inventory, first rolling out on the German market.

GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?

June 13, 2019

A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.

Content

53% of marketers claim ‘you can never have too much data’ (but many don’t know what to do with it)

Customer loyalty trends: Digital channels key to shoppers clicking with brands

Onefootball hires SpotX for global video ad partnership

GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?

Toy retailer The Entertainer embarks on digital push

9 in 10 Companies see ‘Self-Service’ as the future for customers