Content
The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes
On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.
The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose
Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, … [Read more…]
Cannes Lions: Twitter stats show most popular campaigns
With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.